Ad Agency Perspective.

> > Ad Agency Perspective.
> > How many Copywriters does it take to change a light bulb?
> > Change? I'm not changing anything.
> >
> > How many Art Directors does it take to change a light bulb?
> > Does it have to be a light bulb?
> >
> > How many Creative Directors does it take to change a light bulb?
> > You sort it out. I'm late for my plane.
> >
> > How many Account Directors does it take to change a light bulb?
> > How many would you like?
> >
> > How many Account Executives does it take to change a light bulb?
> > I'm right on it. I'll fax it over straight away.
> >
> > How many Agency Managing Directors does it take to change a light bulb?
> > Let's discuss it over lunch. Next Tuesday OK?
> >
> > How many Production Managers does it take to change a light bulb?
> > I'll need an estimate prepared straight away.
> >
> > How many Commercial Directors does it take to change a light bulb?
> > No, no, no, you don't really want a light bulb. Natural light is best.
> >
> > How many Media Directors does it take to change a light bulb?
> > On a national equivalent basis, you can see that we'll do more light
>bulbs
> > for less than the industry average, as long as we change off-peak.
> >
> > How many Strategic Planners does it take to change a light bulb?
> > First, we need to understand what motivates the light bulb.
> >
> > How many Agency Finance Directors does it take to change a light bulb?
> > Is that before or after rebated commission and service fee?
> >
> > How many Clients does it take to change a light bulb?
> > What are we paying the agency for? Let them do it!