WPP Group
Profile from the 2007 Agency Report
Notes: WPP Group is the world's No. 2 ad industry holding company, generating slightly less than half of revenue from advertising/media and the rest from a broad mix of marketing services. The London-based company at year-end 2006 employed 79,352 people, up 3.7% from a year earlier. WPP boasted solid results in 2006, with revenue in dollars rising 11.1% and organic revenue, which factors out currency changes and acquisitions/divestitures, increasing 5.4%.
Notes: WPP Group is the world's No. 2 ad industry holding company, generating slightly less than half of revenue from advertising/media and the rest from a broad mix of marketing services. The London-based company at year-end 2006 employed 79,352 people, up 3.7% from a year earlier. WPP boasted solid results in 2006, with revenue in dollars rising 11.1% and organic revenue, which factors out currency changes and acquisitions/divestitures, increasing 5.4%.
Top executive: Martin Sorrell, grp chief exec
Headquarters: WPP Group/27 Farm St., London, W1J 5RJ
Phone: 44-207-408-2204
Fax: 44-207-493-6819
URL: http://www.wpp.com/
Major global agency networks profiled within WPP:
Ogilvy & Mather Worldwide
Notes: BatesAsia is a specialist regional network within WPP. BatesAsia in December 2006 agreed to acquire 74% of Sercon India, a New Delhi-based event management services company. Sercon's revenues for the year ended March 31, 2006 were about $1.4 million. The network in May 2006 acquired 75% of Beyond Communications Hong Kong, an independent marketing communications consultancy with revenue of about $570,000 and employing 11. In first quarter 2007, WPP bought the 26% of Enterprise Nexus Communications it didn't already own from Interpublic, which had sold WPP 40% of that Indian agency in September 2005.
BatesAsia merged it into its network as Bates Enterprise. That 74% represented a 40% stake by Interpublic's Lowe Worldwide and 34% by Mohammad Khan, now executive chairman of Bates Enterprise. The Enterprise acquisitions gave BatesAsia offices in Mumbai, Delhi, Calcutta and Bangalore. BatesAsia continues to include in its network the Asia-Pacific portion of 141 Worldwide. 141 was renamed OgilvyAction in January 2007. WPP Group relaunched BatesAsia in early 2004, basing the operation in Hong Kong, as WPP closed much of the rest of the Bates network.
WPP bought Bates' parent Cordiant Communications Group in August 2003.
Top executive: Jeffrey Yu, pres-Asia Pacific
Headquarters: BatesAsia / 77 Leighton Rd., Leighton Center 1401-3, Hong Kong
Phone: 852-2103-6261
Fax: 852-2527-4086
URL: www.batesasia.com
posted by pingmis @ 11:02 AM
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